Appendix D- Channels of DistributionBoth the website and blog serve as channels to get closer to their customers as internet is easily accessible nowadays. Guests are able to obtain information about the Biennale easily and hence it increases the probability of getting the product to the customer.
Their Facebook account (click
here) also serves as an internet distribution channel as it is able to tap on the youths’ market as well. The broader their distribution network, the higher the chances of getting visitors to the event.
