Appendix E- ProgrammingBiennale Race 2008 is targeted at youths. In teams of four, they will race around the venues of biennale 2008. They are tasked to complete challenges related to the Biennale. This will enable them to develop a greater understanding and interest towards the biennale.
Wanderlust aims to attract arts students to explore the Singapore Biennale sites and work with the artists. Arts students would definitely be attracted as it would be a rare and great opportunity for them to work with the artist and develop a greater understanding towards Arts.
Singapore Biennale 2008 is really clever to use Peer-led guiding to attract more students as it works through word of mouth- which is the strongest communication. A few selected students would be selected to visit the Biennale and introduce it to their friends. Teenagers are more likely to be influenced by their friends than the media; hence Singapore Biennale 2008 had done a good job in trying to target the younger market segments.
