PartnershipsPartnerships refer to the stakeholders in producing Biennale 2008.
Their main sponsors include: Neptune Orient Lines, Urban Redevelopment Authority, Marina Bay Singapore, City Developments Limited, ELAD Group, Jet Airways and Dubai World.
For example, Jet Airways is the main sponsor for the Kids Biennale as the prizes are sponsored by them. For more information, please click
here.
Their preferred sponsors include: Club 21, Bloomberg, Singapore Tourism Board, and Ikea.
For example, STB included the Biennale 2008 event in their Uniquely Singapore Calendar and Ikea sponsoring them the furniture in Kids’ Biennale.
Their venue partners include: Raffles City Shopping Centre and Singapore Flyer
For example, Singapore Biennale 2008 ticket holders are able to enjoy a ride at the Singapore Flyer at a promotion. This is an example of joint marketing. Raffles City Shopping Centre also provides them the venue for their exhibitions and also included the event on their website. Click
here.
Their official community partner is PAssion. PAssion Card Holders are able to enjoy 30% off Singapore Biennale 2008 admission ticket.
Their official travel agent would be Tradewinds Tours and Travel. Tourists who book their air tickets to Singapore via Tradewinds Tours and Travel will be exposed to the Singapore Biennale 2008 banner on their homepage. Click
here.
In conclusion, partnerships are able to help the event gain more exposure to different groups of people and reduce cost of the event by sponsorships. Although Biennale 2008 has a wide variety of partners, I suggest that they can partnerwith credit card companies to offer discounted tickets too. This is what retail and F&B shops are doing and the response has been overwhelming.
