PlaceSingapore Biennale 2008 took place in 4 different venues, mainly:
• City Hall
• South Beach Development
• Raffles City Shopping Centre
• Marina Bay (Central Promontory Site, Esplanade Bridge, Singapore Flyer)
Click
here for the map.
The 4 locations are strategically located at the heart of Singapore as it is the town area of Singapore which attracts the most human traffic. Majority of the venues are located near City Hall MRT station, besides Central Promontory Site, which is located near Raffles MRT station. However by referring to the map below, visitors are able to enjoy Singapore Biennale 2008 in 4 different venues conveniently as the 4 locations are within walking distance.
Besides the location itself, the place where tickets can be purchased are also conveniently located. At City Hall, the ticket booth is just located right at the main entrance. We do not have to search high and low for the ticketing booth.
Biennale 2008 had used location to its advantage. Besides the huge human traffic in the town area, the locations are perfect as it is located at the hub of tourists’ attractions. Esplanade and Merlion Park are the favourite to Japanese and a visit to the Civic District is a must to tourists who visit Singapore. Choosing Biennale 2008 to be located at the 4 venues not only will attract Singaporeans, it will also attract tourists.
However, the placement mix could be further improved by providing more signages along the way to the exhibitions centres. As mentioned, we got lost searching for the exhibition along Esplanade Bridge. Being Singaporeans ourselves, we could not even find the exact venue, let not say the tourists. We approached a Starbucks staff and she told us we got the wrong direction and directed us to City Hall instead. The event could probably include help lines or telephone numbers on the poster so that visitors could contact them for help easily. More signages could also be placed along the way to the exhibitions centres.
